Putting a Spotify spin on sports betting, FanDuel has provided users with a “Year in Review.”
If you have a quick finger on any pop-up and closed it, don’t worry, you can still access the “Year in Review” by logging in and scrolling through the carousel at the top of the app. Hurry up, though; it’s only there until Dec. 30 at 11:59 p.m. EST.
FanDuel’s “Year in Review” highlights users’:
- Longest odds
- Bets betting day
- Biggest single win
- Favorite sport
- Favorite team or player
FanDuel’s Year in Review
FanDuel’s Director of Publicity Kevin Hennessy commented to Playin Pennsylvania:
“We like to give our customers a snapshot of their betting history. Previously, we have done a ‘season in review’ for a customer’s NFL season or their college football season, but this is the first time we have done a year in review.”
Hennessy said the most common answers for favorite sports of FanDuel users were football, basketball and baseball.
Favorite teams:
- Kansas City Chiefs
- Green Bay Packers
- Los Angeles Lakers
- Seattle Seahawks
FanDuel in PA
Since it’s time to review, we turn the focus to FanDuel.
FanDuel’s sportsbook app arrived in Pennsylvania when online sports betting was still in its infancy. PlaySugarHouse, Parx and BetRivers were the first three to market, all rolling out between May 2019 and June 25, 2019. FanDuel, through its partnership with Valley Forge Casino, launched at the end of July 2019.
The DFS turned sports betting operator already was the top-performing sportsbook in New Jersey. Would it find similar or greater success across state lines?
Sixteen months later, there are a lot more players in the online sportsbook game in Pennsylvania. With the recent additions of Barstool Sportsbook and BetMGM, there are now 11 sportsbook apps. But through massive growth, a pandemic that decimated sports betting menus, big promotional pushes from competitors, a bombastic personality and his army of followers joining the fray and the return of major sports, FanDuel has kept the No. 1 spot in Pennsylvania.
Since August 2019, it has led all operators in handle each month and was tops for revenue all but one month (Jan 2020).
FanDuel leads the way for handle and revenue
In September, Hennessy noted that Week One of the NFL season was FanDuel’s biggest weekend for new sportsbook customer registrations.
In November, FanDuel online sportsbook remained the leader in PA, taking $176.7 million, or 36.6% of the state’s wagers. It also broke the record for revenue for a PA online sportsbook in October ($14.7 million) and again in November ($15 million).
Hennessy said:
“Pennsylvania is an exciting state for us. In 2020, we were the clear online leader and we expanded our retail footprint with a new FanDuel Sportsbook at Live! Casino in the Pittsburgh area. We are looking forward to a great 2021 and another retail location opening at Live! Casino in the Philadelphia area.”
Lead image credit: AP Photo/Matt Stamey
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